Would you like to publish your own book? Maybe you want to publish a collection of grandma's recipes from the old country? Maybe you want to publish a specialist monograph to boost your professional status. Maybe you have fantasies to become rich and a successful novelist, giving up the daily grind and live a life of glamour and house by the beach? Whatever your reasons whether it's a dream or fantasy here's some good news.
These days is incredibly easy thanks to companies such as Lulu and Amazons Createspace and e-book readers like Kindle, the Kobo, and the Nook. It's simple and straightforward to publish your own book professionally and credibly. Surprisingly numbers of people are making a living at it.
Dan Dillon, a director of product marketing says a growing number of independent authors are selling well. The hottest genre is Romantica otherwise known as Mommy Porn. This follows in the footsteps of" 50 Shades of Grey". That book is gone on to sell more than 100 million copies.
Happily, self-publishing is not just for those who want to write about women who want to be tied up and whipped by billionaires. Another book is a biography of us stayed and dull presidential candidate, Mitt Romney, written in advance of the election in 2012. It didn't sell many copies as Romney lost the election but it taught me a huge amount about self-publishing.
It is incredibly easy and I am no techie. It is very simple to format and upload a manuscript, designed the cover, published both electronic and a paper-based book, and put it up for sale on platforms such as Amazon. During the process I learned a lot about what to do, and what not to do. I am now finishing my next book, and I am publishing it also. The good news is anyone can do this but the bad is that everyone is doing this. You don't need to go through traditional publisher.
My first two books about gambling and personal finance were published by mainstream publishers. I will miss that experience. But traditional publishers say they will market your book but that hasn't been my experience. I've had to do the marketing myself. Traditional publishers generally devote most of their marketing muscle to the big-name authors who need it the least. My second book the publisher jacked the price of my book way up in order to cover the costs. They delayed publication by nearly a year, to fit their own schedule. The editing was done by some 12-year-old and it was never clear what they wanted.
Traditional publishers will pay you in advance a small amount. You typically get 15% of the cover price of the print book, though a better share of the revenues of the e-book. In the past traditional publishers were essential because they controlled access to the bookshops. But in case you hadn't noticed there are very few bookshops left. People shop online.
If you publish your own book you will get the lion share of the revenue. I got 70% of the cover price of the e-book and all of the revenue from the print edition minus the first seven dollars. I can also order plenty of authorís copies very cheaply which I can sell for whatever I want. If you make seven dollars profit per book you clearly won't need to sell that many copies before your start time to make some respectable money. If you sell more than 1000 copies you'll probably get more than the advance that a traditional publisher is likely to give you. I don't want to dismiss mainstream publishers completely. There are some good ones out there and there are some good editors who work with new authors and help build careers. But the better the publisher, the harder it is to get taken on by them. Previously, a new author had to bang on a lot of doors to find a willing agent to look at them and then bang on a lot more in hopes of finding a publisher to look at the manuscript. Most manuscripts from unknown authors sit and are unread. This was the fate for Harry Potter at one time.
In researching self-publication head of my next book I recently learned more tricks of the trade and the best practices. The good news is the next best seller could be you.